With over 15 years of experience in brand marketing and creative leadership, I specialize in building and executing integrated marketing strategies that drive business growth and elevate brand presence.
My expertise spans a variety of channels, including experiential, retail, digital, social, PR, print, and OOH advertising. I’m passionate about translating high-level strategies into impactful creative campaigns, ensuring alignment from concept to execution, and collaborating with cross-functional teams to achieve measurable outcomes.
Areas of Expertise
Account Management
Brand Strategy & Communications
Business Development
Creative Strategy & Design
Entrepreneurship
Fabrication Design
Integrated Marketing
Leadership & Coaching
Production
Project Management
Website Design/Squarespace
Project Highlights
Sunday Riley Shop-in-Shop at Macy’s Dadeland (1st SIS for brand in US market), Aresenal New York
Maison Margiela tradeshow booth at Sephoria 2023, Arsenal New York
Nordstrom national rollout for Phase 3 Trim - Spring Window Displays, Arsenal New York
Givenchy Fragrances tradeshow booth at Ulta FLC 2023
Spring 23’ windows for all Michael Kors Collection retail stores, Arsenal New York
Store takeover event for Gisou’s Sephora launch, Arsenal New York
Brand & GTM for a Class-A commercial real estate collection in River North, Chicago, Urban Innovations
Brand-led change and marketing for a +1MM SF CRE portfolio with over 10 building assets, Urban Innovations
Brand & integrated marketing for multiple global hotel chains, RDA
Profitable project-based marketing consultancy, Fearless Ideas