bringing brand visions to life
15+ years of experience, based in NYC.
I specialize in bringing brand moments to life through creative direction, strategy, and hands-on execution. Whether through integrated campaigns or experiential moments, I’ve had the pleasure of working across luxury, fashion, beauty, hospitality, and commercial real estate—using digital, traditional, and on-site activations to create a lasting impact. I love collaborating with teams and turning big ideas into meaningful experiences that truly connect with audiences.
Sunday Riley Shop-in-Shop, Arsenal New York
Maison Margiela Sephoria Conference, Arsenal New York
Givenchy Fragrance Ulta FLC, Arsenal New York
Nordstrom Phase 3 Trim, Arsenal New York
Michael Kors Collection Spring Windows, Arsenal New York
Gisou Sephora Launch Event, Arsenal New York
Brand-led Change & Marketing, Urban Innovations
Branding & Marketing for Verso River North, Urban Innovations
Areas of Expertise
Account Management
Brand Strategy & Communications
Business Development
Creative Strategy & Design
Experiential & Events
Fabrication Design
Trade Marketing
Integrated Marketing
Leadership & Coaching
Production
Project Management
Budgeting
Vendor Management
Website Design/Squarespace