Sunday Riley Shop-in-Shop.

Role: Account Director/Project Manager at Arsenal New York

Location: Macy’s Dadeland

Project Summary: Being that this was the very first shop-in-shop for Sunday Riley in the US market, this project involved defining the creative brand language as it would translate into a permanent store experience, and bringing that vision to life.

  • Material selections

  • Site survey

  • Technical drawings

  • All millwork fabrication

  • All VM display fabrication

  • Lighting/AV

  • Electric

  • Logistics/transportation

  • Install

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